Destination Strategic Plan

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Last year, Visit High Point worked with Jones Lang LaSalle’s (JLL) Global Tourism and Destinations Advisory Team to create a 10-year strategic plan for our city. This holistic plan is designed to develop, market, package and promote High Point beyond its notoriety from the annual Furniture Market and work to cultivate our city as a year-round visitor destination.

Press Releases

Events

Virtual Arts Splash featuring Smitty & The Jumpstarters

Jul 12 @ 6:00 PM EST

High Point Arts Council


Cousins Maine Lobster at Brown Truck Brewery

Jul 17 @ 5:00 PM EST

Brown Truck Brewery, 1234 N. Main St., High Point, North Carolina 27262


Virtual Arts Splash w/ Cory Luetjen & The Traveling Blues Band

Jul 19 @ 6:00 PM EST

High Point Arts Council


Awards + Post Run Celebration

Jul 25 @ 2:00 PM EST

Brown Truck Brewery, 1234 N. Main St., High Point, North Carolina 27262


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