Destination Strategic Plan

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Last year, Visit High Point worked with Jones Lang LaSalle’s (JLL) Global Tourism and Destinations Advisory Team to create a 10-year strategic plan for our city. This holistic plan is designed to develop, market, package and promote High Point beyond its notoriety from the annual Furniture Market and work to cultivate our city as a year-round visitor destination.

Press Releases


It's Trivia Night at Stock + Grain Assembly (@ Bevelry Bar) in High Point, NC

Starts:   Dec 6 @ 6:00 PM

Ends:   Jun 20 @ 7:00 PM

Stock + Grain Assembly

Wine Tasting + Coravin Demo

Starts:   Dec 1 @ 6:00 PM


The Brewer's Kettle-High Point, 1813 N Main St, Ste 101, High Point, NC, United States

Holiday Tasting with Rosalie Ramdass

Starts:   Dec 1 @ 6:00 PM

Ends:   Dec 1 @ 8:00 PM

Grandover Resort & Spa, a Wyndham Grand Hotel, 1000 Club Rd, Greensboro, NC, United States

Trivia Truck at Brown Truck

Starts:   Dec 8 @ 6:30 PM

Ends:   Dec 21 @ 12:00 AM

1234 N Main St, High Point, NC 27262, USA

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