Sponsorship

Visit High Point Sponsorship Request Form

Visit High Point’s mission is to position High Point as a vibrant destination that visitors will enjoy and that locals will want to promote. We invite sponsorship requests that support our mission to enhance High Point’s potential for increased out of town visitors, enhanced marketing, and branding exposure for our city, with a targeted stretch goal of overnight room stays at our local accommodations. Applicants should build their application to maximize High Point’s exposure to their audience, showcasing the city’s vibrancy as a premier year-round visitor destination.

For any questions about the criteria, application, or to schedule a pre-application appointment, please reach out to Dana East, Director of Event Strategy at deast@visithighpoint.com

Restrictions and Guidelines for Submission

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Eligibility Criteria
  • Requests must be for events or projects that align with Visit High Point’s mission as stated above.
  • Priority funding will be given to local non-profit organizations.
  • The request must be made within 60 days prior to project execution or event implementation in ensuring adequate lead time from both parties. Late submissions may not be considered.
  • Applicant’s project or event request must take place in High Point, NC
  • Applicants can only make one request for sponsorship per/fiscal year July – June.
  • The event or project demonstrates a clear benefit to the local community, including potential social, cultural, or economic impacts.
  • The event or project does not have existing sponsorship agreements with competing entities that may conflict with Visit High Point’s mission.
  • The request demonstrates a genuine need for sponsorship support and outlines how funds will be used effectively.
  • Requests for event sponsorship must be for public events such as festivals, spectator events, or ticketed events that are not private, political or tied to organizational fundraising.
  • If applicable, the event or project has a history of successful execution and positive outcomes.
  • Sponsorship requests must be for the project’s marketing outreach and exclude administrative and operation expenses that are tied into the project and/or organization.
  • Partners who are already receiving event booking incentives (EBI) for their post event performance rebate tied to room usage will need to have a pre-meeting with Visit High Point before applying for sponsorship funds.
  • Eligible applications must have completed forms with all fields answered. Incomplete applications may delay funding or consideration progress.
  • Note that supporting documents such as project’s sponsorship package, project marketing, target audience, and timeline must be uploaded in addition to electronic application
  • Applicants must describe how Visit High Point will be recognized in the project partnership if awarded sponsorship dollars.
  • Applicants must be in good legal and financial standing with Visit High Point and partner businesses in the community.
  • Applications that are most aligned with Visit High Point’s goals and criteria will be given priority funding. Visit High Point reserves the right to approve or deny sponsorship requests based on these guidelines.
  • Please note that sponsorship dollars are not guaranteed and are subject to availability and budget.
  • If the project is cancelled or cannot be executed as pre-planned in the application, funds must be returned to Visit High Point or funding may be modified.

Sponsorship Request Application

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Please complete this application with all relevant information.

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