Here’s how you can help
As a sponsor, your investment will be going right back into our community through our Destination Development Grants. Through partnerships with Visit High Point, The DRIVE High Point Foundation Board will use sponsorship funds to award grants to local organizations with focus on impactful projects that coincide with our strategic plan’s recommendations. So, whether it’s used to commission public art downtown or for destination development including capital enhancements, the end goal will be to increase consumer traffic through events and new assets in our city.
1Continuing to Elevate Our Home Furnishings Brand
We have no intention of abandoning our roots as the “Home Furnishings Capital of the World”!™, so we will continue to build upon our traditional furnishings legacy and begin placing a special emphasis on the design aspect of home furnishings in order to service a broader designer visitor base. This will include initiating B2B marketing efforts targeted towards designers and utilizing the abundance of available exhibition space for furniture related tradeshows and industry events. We also want to enhance our relationships with area showrooms to encourage year-round access to designers and furnishings businesses, therefore creating foot traffic 365 days a year. conceptualizing transportation plans that will allow for the linkage of our city’s multi-faceted districts.
2Focus on Niche Sporting Opportunities
Hosting various sporting events and tournaments can bring significant economic and tourism-related benefits to our city. The strategy is to concentrate on niche sporting events that are not saturated in the marketplace. From rowing and archery to cricket and drone races, there is an opportunity for High Point to attract visitors by positioning ourselves as the leading host for these types of niche events. Our first strategy includes investing $98,000 for a floating dock and buoys that are needed to become more competitive in a Tri-State area to host more rowing competitions on Oak Hollow Lake.
3Kickstarting Concentrated Marketing Efforts in our Core City
To make High Point a year-round destination, our core downtown will continue to support the needs of the High Point Market while aiming to also cater to locals and visitors outside of Market. We see our role as supporters of a broad spectrum of development, and we plan to partner with organizations who are spearheading concentrated marketing efforts in our core city, including adding wayfinding signage, commissioning public art that reflects our heritage and innovation and conceptualizing transportation plans that will allow for the linkage of our city’s multi-faceted districts.
4Making High Point Event Centric
Our city needs to shift its focus from simply accommodating events and festivals to actively seeking out and planning them. We are going to start cultivating new specialized events and expanding our current signature events like the Coltrane Jazz and Blues Festival to encourage visitation during times of the year where business needs are most prominent. The new Congdon Event Center will be a vital part of this as it will serve as the city’s dedicated events space and, in addition to specialized events, can accommodate small trade shows and meetings throughout the year.
5Leveraging High Point University
High Point University (HPU) is a growing economic impact driver to our city. We want to support their growth as their increased assets, programs, and visitors merits a college town atmosphere. The plan encourages city leaders to complement High Point University’s growth of increased visitation and assets on campus with supporting infrastructure such as hotels; restaurants and other amenities that enhance the experience of their guests. Other strategies include capitalizing on the “Premiere Life Skills University” brand.
For sponsorship and advertising opportunities contact Nancy Bowman. Complete the form below to provide your contact information and submit payment.