About
Visit High Point
Visit High Point Mission Statement
To position High Point as a vibrant destination that visitors will enjoy, and locals will want to promote.
Visit High Point Vision Statement
Who We Are
Visit High Point is the official destination organization for the City of High Point. Our work is rooted in both travel and tourism and in the long-term growth of the community. While attracting visitors and generating economic impact remains central to our mission, we also focus on destination development and the overall visitor experience.
We believe a successful destination is one that works for everyone. By strengthening the places, experiences, and stories that define High Point, we help shape a city that is competitive in the marketplace and meaningful to those who live, work, and visit here.
How We Work
We identify and elevate the authentic High Point experiences that residents value and visitors enjoy. Through collaboration, strategic investment, and action driven partnerships, we work with local stakeholders to strengthen High Point’s sense of place and build a destination people are proud to share.
Our efforts are focused on creating a city that supports quality of life, encourages community pride, and delivers memorable visitor experiences year round.
Looking Ahead with Guidance from our Strategic Plan
The Destination Pace Report is a snapshot of how travel and tourism are impacting High Point. It highlights key updates, trends, and progress that show how the city is growing as a year round destination and where momentum is building. These reports are designed to keep the community informed, provide context for what is happening now, and help partners understand how visitor activity supports economic growth and quality of life in High Point.
Progress in Action
Visit High Point is guided by a long-term Destination Strategic Plan approved by our Board of Directors in 2019. This ten-year roadmap helps shape High Point as a year round destination that attracts visitors, engages residents, and reflects the city’s continued growth and momentum.
We are positioning High Point to earn more attention, build stronger connections, and grow a loyal community of fans. It all starts with the visit.
Destination Pace Reports
The Destination Pace Report for High Point, North Carolina is a snapshot of the city’s visitor economy and tourism performance produced by Visit High Point. It highlights key trends, developments, and economic impacts related to events, programs, and initiatives that help shape High Point as a vibrant destination that both visitors and locals value. The report is designed to keep community and industry partners informed and connected, showcasing collaborations, progress in strategic objectives, and data that supports continued growth in tourism, hospitality, and related sectors within High Point’s economy.
About the Visitor Center
The High Point Visitor Center serves as the front door and welcome point to the city. Designed as an inviting and creative space, the center reflects High Point’s DNA through locally sourced home furnishings, lighting, and accessories that showcase the city’s role as the Home Furnishings Capital of the WorldTM. Knowledgeable staff provide personalized recommendations and thoughtful guidance, helping visitors navigate experiences, attractions, and nearby destinations with ease so every visit to High Point feels seamless, welcoming, and well curated.
Visit High Point is a proud member of
